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   SEO & Marketing


Putting the customer at the heart of the business is something that most organisations have been thinking and talking about for years. Despite the good intentions, many big names are still at an early stage of development with regard to their customer strategies, with few having taken decisive action. We can get you past the talking stage fast. 

We will help you understand who your customers really are so you can unlock the long-term value and growth potential of your business. By understanding what your customers want, like and how they really behave, you can sell more of what they do want and avoid wasting money on providing what they don’t. 

Our offer is simple and compelling – we can improve customer satisfaction and increase your revenue.

SEO (Search Engine Optimization) and SE-Marketing

Who We Are and What We Do

UniverseGlobal is a Pakisatan-based national search engine optimization (SEO) / search engine marketing (SEM) consulting company committed to bringing our clients real 'measurable' results. We provide customized search engine marketing and optimization solutions that increase search engine rankings, deliver more 'qualified' visitors, and increase site conversion rates. We manage search engine optimization and marketing campaigns for corporate clients, entrepreneurs, businesses, organizations and agencies. You'll find that we represent a refreshing change in an industry that's often long on promises and short on delivering results. Our Philosophy We are passionate about search engine marketing—it's all we do! Our goal isn't to bring more visitors to your website, it's to bring you more 'qualified' visitors and then help you convert those visitors into customers. At Strategic Ranking, we take a holistic view of search engine marketing—we know that by developing custom comprehensive strategic solutions, we will deliver long-term results. We implement highly effective, ethical and proven solutions to help you meet your business objectives. Certified Search Engine Marketing Professionals Strategic Ranking's SEM strategists are certified search engine marketing professionals. This certification, from the Academy of Web Specialists (Search Engine Workshops), is your assurance that we are committed to implementing highly effective, ethical and proven Internet marketing methods. We will not use unethical or illegal tactics in order to get quick (albeit, short-lived) results. We want your website to be successful for the long term! What Makes Us Different? We care—we have the desire and commitment to help you succeed! Your success is our success! We have the expertise and knowledge to know what works and what doesn't. We have the right mix of skill sets, the tools and resources to get the job done right. We are truly committed to providing our clients with exceptional personalized service! We're flexible—we'll customize a search engine marketing strategy around your business needs. We're not afraid of hard work—we'll do the real work it takes to achieve results. We're honest, possess integrity and are committed to only using ethical tactics for long-term results. We do what we say we're going to do—we deliver measurable results! We have the gifts of persistence, humility and patience—essential for keeping up-to-date with the ever-changing search industry.


Our Strategic Search Engine Marketing (SEM) Solutions: Designed to achieve results


Our strategic search marketing solutions will improve your rankings with the most popular search engines, drive targeted 'qualified' visitors to your site, and increase your site's conversion rate.These three components can dramatically improve your website's ROI and turn your site into a real revenue generator. We realize that no two businesses are the same. All of our strategic SEM / SEO solutions are customized—tailored specifically for each and every client. We'll deliver measurable results straight to YOU from the greater Richmond, Virginia area. . We personalize your experience by taking the time to understand your unique business objectives. We'll work with you to meet or exceed your Internet marketing goals. Strategic Ranking will customize the optimal strategic search engine marketing solution for your business.

Our solutions include:

  • Natural Search Engine Optimization (SEO)
  • Paid Inclusion Management
  • Search Engine Positioning and Submission Management
  • Pay-per-click (PPC) Management
  • Robot.txt files
  • Trusted XML feeds
  • Business goal alignment
  • Keyword analysis
  • Competition analysis
  • Copywriting optimization
  • Code optimization
  • Press Release optimization and online distribution
  • Website conversion rate growth
  • Web analytics / Results monitoring & reporting
  • Modifications based on initial results
  • On-site training
  • Press Release Optimization & Online News Distribution

Search Enigne Marketing Solutions in a nut shell 

Although our solutions are customized for each unique client, we’ve listed some basic packages below. This list should give you some idea of what types of solutions we can offer. If you are not sure which of the following solutions might be best for you, and together we will determine how we can best meet your business objectives. We’ll build a customized search engine marketing solution around your specific business needs!


Search Engine Optimization vs. Search Engine Marketing: What's the Difference?

SEO vs. SEM—they're the same thing right?
Not exactly. Confused by the terms "search engine optimization" vs. "search engine marketing?" Don't be. There is an important difference between the two and it isn't complicated.

What's the Difference?

The terms "search engine optimization" and "search engine marketing" are often used interchangeably. Even some so-called 'experts' in the field commonly swap the two terms, which tends to add to the confusion. It's important to note that these two terms have different meanings.
Search engine optimization (SEO) is actually a component of search engine marketing—a function of the SEM process, if you will. SEO is the act of optimizing a website for organic or natural search engine listings. Search engine optimization is arguably the most cost-effective function in a search engine marketing campaign, yet still just one element.

Search Engine Marketing (SEM)

(SEM) is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof. A comprehensive search engine marketing campaign is inclusive of (at least) the following functions:

Search engine optimization.
Search engine and directory submission management.
Paid inclusion and trusted feed programs.
Pay-for-placement management (includes pay-per-click).
Link popularity / reputation development.
ROI and performance monitoring and reporting.
So don't be confused by the SEO / SEM enigma. Now that you know the difference between the two, it's not as complicated as it first seemed. Search engine optimization is simply a component of search engine marketing, period.

Our technologies

We use licensed and proprietary technology to support our linguists in their localisation work.

As well as inbuilt tools to ensure correct grammatical interpretation of language, a database remembers all previously localised work, making it cost and time efficient and ensuring consistency. We have also developed tools to enable grammatical and idiomatic variations with the highest relevancy to the target language that do not exist in the source. This gives you the biggest reach possible for your campaign.

All marketing channels come with a myriad of rules and regulations that need to be adhered to in order for campaigns to go live. Our technology and linguists know what these are in any country, and ensure that the work we produce is compliant. This means you get work that is accurate, first time, every time.

Top 10 Search Engine Optimization (SEO) Do's and Don'ts

Strategic Ranking’s Top Ten “Do’s and Don'ts" when optimizing your website for the major search engines are listed below.

10. DON’T use remote search engine submission programs 

Remote submission programs are no longer the traffic generators they once were. These days, they mostly submit to free-for-all link pages. Most major search engines block (do not accept) submissions from these programs. Submitting your website to the search engines manually will reap the best results. Make sure you read the submission guidelines of each search engine carefully before manually submitting your web pages. It’s best to let certain crawler-based search engines (like Google) find and index your web pages on their own.

9. DON’T “keyword stuff” your meta tags 

The days of cramming irrelevant keywords in meta tags and the text of web pages are gone. Well, at least the days where this practice is helpful to your search engine rankings is in the past. Use “relevant” keywords in meta tags sparingly—do not repeat them over and over again. Because of past abuses, many of the major search engines no longer give weight to meta tags. If the search engines find you using irrelevant keywords or stuffing keywords in your meta tags, they will penalize you for it.

8. DON’T participate in free-for-all link exchange programs or link farms

Yes, it’s a good idea to have a lot of links pointing to your site, but the search engines only like relevant links. If they find sites that have nothing in common with the content on your website linked to your site, they will lower your relevancy rating; thus lowering your overall ranking on their search results pages.

7. DON’T use doorway pages

In the past, spammers built “doorway” pages for the sole purpose of ranking high in the search engine listings. These pages would consist of a string of irrelevant keyword terms and links pointing back to their original site. If you use gateway pages, make sure that they are content-rich information pages that are relevant to the main topic of your original site.

6. DON’T use hidden links or text of any kind

The most common method of hiding irrelevant links or text is using the same text color as your background so that the text is “hidden” from the users view. The search engines will penalize you if they think you are attempting to hide text of any kind.

5. DO take care in the choice and placement of relevant keywords

Although, keywords are no longer the only factor determining a site’s rankings, selecting the right keywords or keyword phrases is key to generating traffic to your site. You need to choose keywords that people are actually using in order for your prospective visitors to find your website. Once defined, include those keyword phrases in your title tags, meta description, meta keyword tags and throughout the text of your website for optimal search engine rankings.

4. DO validate your code

Search engine crawlers like “clean” code. They are able to scan accurate code much faster and easier without stumbling over erroneous tags and other errors. It can be extremely beneficial to validate your website code before publishing—it will produce better indexing results. The W3C has excellent code validation tools.

3. DO submit your site to directories

Submitting your site to reputable online directories will help your rankings with the major search engines. This includes primary directories like DMOZ, Yahoo! and as well vertical directories, like, and Make sure you read the submission guidelines of each directory carefully before submitting your web pages. It is also important to ensure that you place your site in the correct category of each directory.

2. DO establish relevant links from authoritative sites

Today’s search engines place an enormous amount of importance on the number of websites that link to yours. It’s not just about the number of links, it’s about the quality of those links as well. Search engines look at the context of the incoming links—the relevancy of the content of the two sites. Search engines also look at the significance of the site linking to yours. For example, your site will get a higher ranking if or link to it as opposed to your Uncle Mike’s neighbor’s personal home page.And the number 1 search engine optimization “DO” is…

1. DO create up-to-date content-rich pages that provide useful information 

Creating content-rich web pages that contain useful information will not only help you with your search engine rankings, it will also please your visitors. After all, isn’t your audience looking for information? If your site does not provide valuable relevant content, your visitors will leave. They won’t likely come back either. Web-crawlers will visit your site more frequently as will your visitors if your content is updated regularly. So, if you want your web pages ranked well in the search engine listings, the most significant thing you can do is to provide ample valuable content.



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